Are the Goals Realistic?
Stay in your Lane
You're Constantly Building Your Reputation
Can You Really Help This Person?
The big picture is you really have to think about the client first which sounds very cliché. What can you do to really help this person? Can you or have you emotionally connected with the potential client? Do you need to partner with other professionals? Is this person really ready to make the necessary changes in order to reach their goal? If you honestly answer these questions, regardless of yes or no, you will make the best decision for your potential client and your brand.